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Thursday 28 July 2011

Let's Talk About How Cufflinks Invaded the Fashion Industry

During the 1960s, the British invasion took place in America. It was not a colonizing act but there was an influx of British pop bands in the USA. This event gave rise to new music trends and dresses that flooded not only the Americans but everyone across the Atlantic. It was actually the first time that England was able to produce a sound that was uniquely British and original.

It was more than just an awakening. It was what most people call a "holistic conversion" of what the Americans forced upon the population of the music lovers all over the world. The Beatles music was introduced complete with its own hair style, clothing and language. All these surrounded the Beatles music. There were other bands that were introduced as well. They were naturally introduced and they became memorable in their own light. During this genre and era, there was a huge diversity of sounds from the Hollies, Eric Burden and the Animals, Gerry and the Pacemakers, Tom Jones, the Troggs, Moody Blues and a whole lot more. Each was easily recognized with their own "sound."

America was not able to resist the British invasion. They could do nothing about and instead of fighting it off, they simply capitalized on their style and mass produced everything that the British introduced. Eventually, record companies realized that a band with the right sound and individual personalities (even without that much talent), if marketed effectively, can turn in huge profits.

Other than the music scene, the British invasion also infiltrated other aspects of American life: a diverse group of designers were already branding a different range of cufflinks that were all distinct from each other. This huge wave of British influenced cufflinks started two decades after the death of the American cufflinks designer.

Swank that produced twelve million pairs of cufflinks annually and they peaked during latter part of the 1960s. On the other hand, the English flavour was focusing more on mass production and they produce funky, flamboyant and loudly designed cufflinks which was in perfect contrast to other cufflinks being produced by other designers. And people who have been abreast with the development of cufflinks would surely know the difference between the Brit designed cufflinks and those that are not.

Dandy styles were reinvented and produced by Beau Brummell. He, George Bryan Brummel, was the arbiter of men's fashion in England and he was a very close friend of the Prince Regent. He was the one who introduced men who wore understated, but nicely fitted, tailored dark suits and full-length trousers with an elaborately-knotted cravat to finish the entire look.

To this day, Beau Brummell is always remembered for his modern man's suit with necktie. He was the one who introduced and established it as a formal man's wardrobe. His original style was often referred as dandyism although Brummell, surely, would not have agreed to the description.

As for cufflinks, no one really knows when men started wearing cufflinks in the United States. However, what was clear was that it was often worn by high-class men and they were accessories reserved exclusively for the wealthy classes.


Salon Wear For a Fuller Figure

When you consider that the average woman in the UK is now a size 16, it seems ridiculous to design salon wear exclusively for size 10s. However, despite the fact that women's bodies are changing many people confirm that finding fashionable, well-cut salon wear and beauty uniforms is getting increasingly difficult.

Back in 1990 the average dress size for a UK woman was a 12, with a B-cup bra. In 2000 most UK women were wearing a 14 with the average cup size swelling to a D. Fast forward to 2010 and the rise of the shapely size 16, it's clear that decade on decade UK women are getting curvier. It doesn't take much imagination to see that the fashion industry should follow suit. But surprise surprise, the runways of Europe are still full of tiny size zeros who bear no reflection on the real women who want to wear the latest fashions and look good too.

High fashion aside, it's on the high street that things are really starting to change. Big name brands are beginning to embrace the fuller figure, expanding their sizing range and introducing designs specifically cut to flatter today's women. Gone are the days of shapeless tunics and hiding in dark colours. Modern women know how to work their curves in well-cut tailoring and flattering clothes that show off their assets.

It's no different when it comes to choosing a work uniform and salon wear. Don't feel you have to opt for a safe colour palette simply because you're not a size 8 - 10. Wear bold colours that make the most of your curves. Think hot pink, rich plum and vibrant teal to really make a statement - and team it with black separates if you're not quite ready to wear the look from head to toe. And be sure to think about the fit. There's no hard and fast rule here, but generally speaking a nipped in waist will create a great silhouette and add definition to your figure. Asymmetrical tunics are a great place to start when putting your new salon wear style together. You could also try a tailored dress, which provides all the support, style and practicality of a tunic with a hard to resist feminine touch.

There's also a few other ways to make sure you get the best in fit, fashion and comfort for you and your team. Try buying garments like trousers and skirts in two-way stretch fabrics. This will provide you with the ultimate in comfort, ease of movement and support, as well as helping to prevent creases. And what modern woman doesn't want to spend less time ironing? You could also experiment with single and double action backs for that made-to-measure feeling, as well as adjustable hems and waistbands to really find the perfect fit.

Dressing the fuller figure for work doesn't have to be hard work - remember to have fun with colour and choose a fit that flatters your body, skims curves and gives hidden support and you'll be blessed with salon wear that's the envy of all your competitors.


The Rise of Recycled and Re-Fashioned Clothes

Go to London Fashion Week or any big fashion event in the UK and you are sure to see some Eco fashion of one sort or another. Eco fashion is big business, with consumers becoming increasingly aware of the impact that there fashion choices have on the environment. Recycling and refashion of old clothes is the latest trends in eco fashion. Many would say it is the most environmentally friendly eco fashion of all. It reduces clothing waste as well as reducing the impact of manufacturing of new clothing.

Recycling of clothes is nothing new. The second hand clothing and vintage clothing industries have shown huge growth in the last few years, but what is really on the rise is the refashioning of second hand and vintage clothing. Whilst many love second hand and vintage clothing just as they are, refashioning them into new pieces has the benefits of creating completely unique, designer and cutting edge.

The great thing about recycled and refashioned clothing is the way that old clothes, styles and fabrics inspire the designers to create something gorgeous and new. The new designs keep a bit of the history of the clothing from which they were made but also give consumers something fresh and exciting.

The labels blazing a trail in the field of refashioned and restyled clothes include Junky Styling, which started by deconstructing traditional suits from charity shops and jumble sales and reconstructed them to form twisted tailored pieces. There are so many different companies designers finding great ways to recycle clothes and accessories including turning old saris into sandals and leather jackets into hand bags.

DIY restyling and refashioning of clothes has also become hugely popular from dying old prom dresses and wedding dresses, to changing shirts into dresses and jeans into skirts. There are a number of online communities dedicated to restyling and refashioning of clothes.

Recycling and restyling of clothes is also getting further publicity through initiatives like alternative fashion week which has a strong emphasis on eco fashion and the choice of fashion graduates to use recycled materials in their final year projects and graduation shows.

This article was written by Ceri Heathcote for posh-swaps.com, a website for swapping, buying and selling second hand and vintage clothing.


Are Brands a Luxury or a Necessity for Consumers?

Brands have such strong influence in our life that it is becoming hard to live without them. They are becoming more of a lifeline for consumers who seek more than just a commodity. The concept of brand and logo design hasn't developed overnight, but has taken decades to alter the perceptions of the consumers.

But brands were not always considered to be essential. Initially commodities were sold out in more or less same fashion. Brands were believed to be the propriety of the affluent class. Only the top companies used to have the privilege of owing a corporate identity and the rich consumers were able to purchase them.

From Necessity to Luxury:

In the pre-industrialization age, commodities were traded without any particular trademark or product name. Clothes were sold simply unlabeled in UK. The only difference found was of the type of cloth being used. But as time progressed, fashion brands in UK started emerging. They developed a status symbol in the minds of affluent consumers. That is when brands were considered to be a luxury symbol.

From Luxury to Necessity:

As time went by, brands began to explore the emotional and self-expressive side of consumers by generating loyalty among them. People don't buy commodities nowadays, they purchase trustworthy relationships. Sweets are no longer your necessity. It is some famous chocolate brand that you need and not just any confectionery. You want to wear an expensive designer outfit rather than an unlabeled piece of clothing. Brands are not an exclusive right of the affluent anymore. They are developing into more of a necessity than a luxury.

Brands reside in the minds of the consumers. They are created by the perception you give to them. Perceptions differ within people. Some brands might be a necessity for you while you would consider them as a luxury.


Men's Clothing Colours by Season

There are a lot of men who dress up in certain colours because it looks flattering, which I'm sure it does but they wear their clothes without realizing that they should choose these ideal colours to wear according to the season. When you coordinate your clothing by season, you bring about a sense of order in your style and look. Just like you wouldn't wear a pair of jeans to a wedding in the same way you should know what mens clothing colours to wear according to season. To break it down for you, below are some easy tips to choosing clothing colours by season.

Winter is a season to wear grey, mauve, white, brown and black. If you look at the colour palette these shades are more on the drab side. You could look at it as a "being in mourning" phase for lack of cheerful sunny weather outside. Though these colours seem plain they can look very attractive by pairing them in the right combination. Mens clothing during the winter should always be worn in a light dark combination. For example, a black sweater will look really nice over a pair of white jeans. You could also do it vice-versa with a white sweater over black jeans. The reason why you should choose light dark combinations for your clothing is because light colours make dark shades look richer while dark coloured clothing make your light colours look brighter. Light and dark colours make a perfect combination for winter outfits because they contrast so well.

Autumn calls for wearing the warmer shades of dark coloured clothing. What that means is they should be colours such as brown, green, blue, and black, but they should be the hues that are in between light and dark. Olive green, pumpkin orange, mustard yellow, navy blue are ideal shades of mens clothing to wear during the autumn season. These colours look best when paired with cream or grey colour tones. Corduroys are the most popular type of mens clothing to wear during autumn. They come in a range of ideal autumn colours and help keep you warm as the weather gets cooler.

Spring is a time to bring out the pastel colours. Light greens, blues, pinks and yellows are perfect shades of clothing for spring. These shades of clothing are best enhanced with crème or white hues. This is an ideal combination for both casual and formal mens clothing. Polo shirts are available in a range of pastel colours and are the perfect type of clothing to be worn in spring.

Summer is an open invitation to take the sunniest warmest Mens clothing colours from out of your wardrobe. Red, orange, yellow are all popular colours to wear during the summer. These colours look fresh and exciting and can be worn with any combination of colours. Now that you have an in-depth idea of the colours of mens clothing to wear during which season you can coordinate your outfits accordingly. Knowing what hues you're supposed to wear during each season, you will also have an organized method of shopping for your mens clothing.



Wear Fly London Shoes This Summer

Fly Shoes is a tiny and a relatively young company that is barely a decade and a half or so old which is a very short time as far as shoe brands go in the fashion industry. It was established as one would imagine in the capital of the United Kingdom, the city of London. The brand came together as a collection of designers who wanted to combine the British expertise for leather work and shoe making with high fashion and trendy stylists who made shoes that were truly unique. The people who started the brand saw that there was a tremendous amount of leather working skill and a long tradition of fine shoe making in the country that went back many decades if not for more than a century but none of this skill and knowledge was being applied to the manufacture of high fashion shoes.

What they created then was a perfect blend, shoes that were the most fashionable and trendy designs on the market and could hold their own against shoes from any designer label in any shoe store or boutique in fashions capitals around the world. The one major deference between Fly London Shoes though and most if not all of their competitors was that Fly shoes have for close to a decade and a half now boasted the kind of high quality materials and attention to detail in their construction that no other shoes on the market could match.

Fly shoes today are a collectible for shoe lovers around the world because they are so well made and they last season after season. A pair of Fly's shoes is a keeper that does not fall apart before the fashion season ends like most others. Designer shoes these days command astronomical prices and among the kind of people who spend a lot of money on wearing designer labels and who care about always looking their best in the latest fashions, shoes are a major part of their expenditure. Designer shoes are not cheap but unfortunately their build quality often is. Discerning shoe lovers know a good thing when they see one and since 1994 Fly London has built up a reputation with the most discerning of shoe connoisseurs around the world as a brand that makes shoes that last.


Uk Shops Delivering Worldwide for British Expats!

With the United Kingdom sadly offering less opportunities to better yourself, and with house prices continuously rising faster than the rate of the average wage, more and more people are taking the big plunge to sell up and make a new life abroad. And with the quality of life in popular destinations such as Australia, Canada and Spain so much better than in the UK, not to mention the warmer climate, who can blame them? But what happens when you leave your favourite shops behind? Thankfully, UK Shopping Worldwide has the answer to all your prayers.

Despite the usually higher retail prices than other countries, there's something unique and friendly about shopping on the British high street. Yes, the United States may have their huge shopping malls, and the likes of France and Italy play host to some of the best designer fashions around, but the feeling of a group of friends taking a walk down the street, popping into Marks & Spencers before moving on to Top Shop or Dorothy Perkins takes some beating.

With the amount of British ex-pats still hankering for that experience, UK Shopping Worldwide is a Godsend for those missing this intrinsically British way of life. No matter what country you've moved to, if you're after something specific from your favourite shop back "home" in Britain, then UK Shopping Worldwide probably has the solution for you.

Put together by Rachelle Font, an ex-pat herself who moved to Australia less than a year ago, it's the ideal solution to your problems; a website which offers you a link to UK-based companies who will ship worldwide. Although the website is relatively new and still undergoing its final design, already its clear and well laid out page design makes it easy to find whatever it is you're after.

Click on the Women's Clothing button, for instance, and you'll immediately be shown to shops like Devil Wear, who can provide you with all the latest fashion from Dolce & Gabbana, Miss Sixty or Oakley. Have a look at the Men's section, and you can order from the likes of Bone Clothing, who were voted as one of the Top 100 Men's Suppliers by none other than respected men's magazine FHM.


Winter Fashion Tips For Women - How To Look Pretty And Still Dress Warm

What exactly are winter fashion tips for women and how can those tips help you to dress warm and stylish? For most people winter is no season to wear skirts, shorts and dresses from the summer. There are some tips that will help you to look cute, stylish and still dress warm.

Tip 1) Leggings And Tights

Do you believe it´s impossible to wear leggings and tights in winter because you are sick and tired of freezing all day long? When it gets really cold in December - February you can still were "ladies" that will help you to cover your skin optimally. If it gets really cold you can throw up a pair of really thick tights to make sure you won´t freeze. After you did that, you can put ladies on top of them. Believe it or not, but the double protection will almost assure that you will feel like having a "heating" next to your legs. There is no reason to freeze if you can use these winter fashion tips now.

What kind of colors should you choose for leggings and tights? You should most absolutely go with black. Black is the most natural color and looks great to any outfit. People will not believe how you can wear a skirt in a winter season and still feel warm. They probably don´t know that you wear thick tights and "ladies" to make sure you don´t freeze.

Tip 2) Knee High Socks And Legwarmers

High socks and Legwarmers have a similar task like tights have. When it comes to choosing knee high socks make sure to choose black ones. If you would decide to choose strives or other colorful socks you will have to match your other clothes according to them. Winter fashion tips for 2011 concentrate on dressing you with style and making sure that you will feel warm as well. Legwarmers are clothes that are specially created and designed for winter. Again, you want to choose black and don´t go with other colors because it might be difficult for you to dress smoothly. High socks and legwarmers don´t only look good but they also make you appear cute and attractive.

As you can see, you have many choices for dressing casually and still feel great during the colder season. These are just a few winter fashion tips to help you dress in a way it is most appropriate for your well being and look.


How to Start a Fashion Trend

Starting a new fashion trend is easier said than done. Not everyone can pull off a fashion trend successfully. Believe it or not, this actually takes time and skills. A fashion trend will be here one day and gone the next, but history and fashion repeats itself.

Being Unique

Being unique is not something that everyone enjoys doing. It's very similar to being a leader and not a follower. Setting trends requires you to be somewhat outspoken and not afraid to do and try new things in fashion. When you are trying to set a trend, you should choose all of the clothing that you have that is unique and put them together with different accessories to beautify your overall look.

Speak Out Loud

Speaking out loud with clothing is what many people are afraid to do. When you are speaking out loud with your clothing and new fashion statement, you are taking your trend to the next level. To get your trend noticed, start with a small group and climb your way to the top. With a small group, you may want to start with your friends first.

Convincing or Not

In order for people to notice your trend and for it to become a great success, you will need just about everyone wearing the current style that you are. A fashion trend is a good thing to be set at school because of the atmosphere. If you're at school, you'll want to convince the popular kids to like your new style and wear it. If you're not a popular kid, the trend setting may be a challenging task, but it can be done.

Exposure

A lot of people who enjoy fashion and learning about new trends will often look to magazines for their style. One thing you can do to draw attention to your new fashion trend is to write about your new trend and take a few pictures. Once you have done this, you can send it to the magazine company and see what they think. Even if a bad reply is made, don't let that get you down because fashion is all about what you think. There is more than one magazine that advertises and discusses fashion, so you can always move on to the next magazine. Getting yourself established in this fast lane course is not at all easy, but with determination, it could go quite a long way.

Do you always want to be in the spotlight?


A Look at the Current Fashion Trends

There are many people who want to keep pace with the latest fashion trends. This is why they try to modify their attire as per the latest trends and the fads. Some people even go out of limit and become the laughing stock of the town. It is quite natural for most people to want to look alluring when they go out and quite understandable too.

When people are young, they have their parents buy branded clothes for them but when they are teenagers, they start following the fads on their own and by the time people become adults they not only follow styles but also have their individual tastes. It is also possible to follow the tips and advice of stylists who are experts at this field. A stylist helps you know what is in style and also figure out as to what would suit you the best.

There are many people who follow stylists and it is a good idea for them to pay him, but if you cannot afford a stylist, you can learn how to recognize your own fashion style and follow it too.

There are many ads, shows and movies which make it possible for people to get influenced by the attractions of the media. People feel bad and left out if they cannot follow the latest trends on the basis of media influencers.

Around the globe there are hundreds of designers that are so busy in designing for and dressing up people al around the world. The huge choice can leave anyone flummoxed as well as confused due to the wide array of choices. People, consumers, shops and designers all contribute to shaping fashion they way that we see it. These groups have their own contribution to what is known as style and which is much in vogue.

Many believe that fashion is an extension of their thought. That is why they do not believe in aping others. This is why they feel they should wear what suits them the best.

In this day and age, fashion consciousness is not limited to adults as it also impacts and influences little children in what they would like to wear or otherwise. Some of these kids are inspired and influenced by teachers and classmates and develop their own style from a young age.

The way people dress up determines fashion. As so many people are interested in the latest trends so soon, it provides a lot of opportunity for fashion designers. People want to be appreciated on the basis of what they wear. They are less concerned about what actually suits them.

7

Wellies (Wellington Boot, A Short History)

Thought of as a cultural phenomenon by many, the Wellington boot is generally popular. The reason being, that boots can be slipped on in place of regular shoes to wear through wet weather and muddy conditions to save your normal footwear. In fact, they have become one of the must have fashion items for all music festival goers. Although the original name is Wellington Boot they are frequently referred to as "Wellies".

Arthur Wellesley perhaps better know as the Duke of Wellington was the originator for this boot as he requested his shoe maker to alter the 18th century boot that was made of Hessian. The Hessian boot had been around in the prior generation but was developed and made out of calfskin leather coated with oil to aid waterproof qualities.

These boots played a very important role in our history. The boot was to be seen at the historic Battle of Waterloo it was also seen at the American War of Independence and was used in both World Wars. These boots were rated so highly that they were worn at the Duke of Wellington's funeral and dating from that time, they got their name as Wellington boots.

Henry Lee Norris left America in 1856 and made his way to Scotland. He was an entrepreneur and had with him four accomplished rubber boot workers. In Scotland he with his workers registered the British Rubber Company. Initially the demand for Wellington boots was low as they failed to have public support, but Norris was able to keep the business going making other products that were popular. In fact it was not until the outbreak of the First World War when conditions in the trenches were so difficult that the army purchased two million pairs of Wellington boots for wear by the soldiers.

These boots have become an essential for gardeners and manual workers worldwide for without them, life would be difficult. Over the years production developments have seen much re designing with various additions for comfort, they now have non-slip soles and are made of sturdy natural rubber.

Horse riding enthusiasts have made the Hunter Wellington one of the most popular styles as the need for good in-soles and a tailored calf fitting needed on horseback. Everywhere these days you will find a range of boots with alternative fittings, sole finishes and a large variety of linings.

After seeing a well-known British fashion model wearing wellies at a music festival it then became popular with other festival goers. They kept their clothes clean and more importantly feet dry. From this the Wellington Boot became a fashion statement, as well as being a useful and practical item to wear.


Spring and Summer Fashion Trends For Gals

When the summer months roll around, women of all ages strive to look their best when out enjoying the sun and surf! The trends for this summer in women's clothing puts an emphasis on comfort and practicality. New cool colors are in fashion this year with vibrant greens, pinks and varying shades of blue for skirts, dresses and casual wear.

Springtime is also prom time. For those young ladies who are planning what to wear for their big night out, a long formal dress made of a lightweight material such as cotton or silk is never wrong. Strapless gowns with brightly colored floral patterns are big this year among the prom-going set as are short formal dresses split up the sides. Paired with a lightly knitted shawl for the evening and a pair of Greek-styled sandals, young ladies everywhere will be turning heads as they party into the night!

You do not have to spend a bundle on summer clothing that is in fashion this year as today there are many discount girls clothing stores on the internet that carry all the hottest clothing at rock-bottom prices. Not only can you easily find the biggest brand names in women's clothing on the net, but you can also expect to receive low shipping and special discounts when you purchase several items from one retailer. It simply does not make sense anymore to pay top dollar at the local malls when you can find the exact same clothes online much cheaper. Not only will you save on clothing money but you will not be hassled with traffic and parking when you shop from the convenience of your home.

When shopping for womens shoes, the best deals also are found on the internet. You can find all the latest styles, the hottest brand names and even shoes in varying widths and large sizes which are often hard to find in regular shoe stores.

The trends this year reflect colorful sundresses, strappy sandals, lightweight capris and funky handbags. The spaghetti-strap dress is hot this year as are loose belts, bold swimwear and printed tees and tank tops. Sherbet tones are really sizzling this summer with melon colored skirts, lime green jackets. Skinny jeans with embroidered pockets are still in style. Khaki shorts and linen blouses are ideal for wearing after a day spent at the beach and for partying after dark, sassy ruffled skirts and peasant tops will be seen on dance floors from coast to coast.


Buying Baby Clothes - Kids Love Fashion

Buying baby clothes is not easy and things can be real confusing, especially for the recently become parents. For the first time dads and mums, it is very difficult to choose from the vast variety of choices available to them. But then your little sweetheart requires some of the best baby clothes to feel comfortable and cozy.

There are a plethora of factors that need to be considered while purchasing clothes for your baby. Some of the prime factors include the size of the baby, baby's gender and the rate of the baby's growth. Baby clothing can be broadly classified into two categories-fashionable and functional. And you need to purchase from both of the categories.

The fact is that babies grow quite fast and the size that you bought last month, might not fit very well this month. So there is no point in piling too many babies clothing in the wardrobe. While shopping make a point to go for big sizes as they can benefit the baby in the coming months. Keep an eye on annual sales and festive discounts as they allow you to get hold of the best quality clothing at a very reasonable price.

Internet is the best place to look for the best priced baby clothing, Boys Clothes and Girls Clothes. You can visit a number of online stores so as to compare process. By comparing the process you can easily get hold of the best deal. As you want your little angel to look perfect, you need to look through a number of catalogues to find something apt as well as unique. Just make sure not to go for too much laces or strings as they are potential choking hazards. Also make a point to avoid easily inflammable materials while choosing baby clothing for your little ones. Just choose something that will make him comfortable and cozy.

With over 450,000 products from over 1,095 leading UK retailers you can compare prices to find the best deals. We offer easy navigation for your shopping needs to get you the best deals from your favourite retailers.



Victoria Shoes - Footwear That is Fun and Functional

Victoria footwear is the name of choice for those looking for tennis wear that is also fashionable. The shoes are ideal for use during sporting events. The Victoria trainers provide support and comfort to the wearer. In addition, the shoes are fashionable and are perfect for casual attire from a jogging suit to a flirty skirt and blouse combo. However, they are especially popular because they are both affordable and eco friendly for those who are concerned with "going green" and conserving the environment. For the discriminating lady or gentleman, Victoria shoes are a must have addition to any wardrobe.

Affordable style

Victoria shoes are fashionable and come in a variety of different colours. Because they are affordable, many people opt to get a variety of different colours to pair with various outfits in their closet. They are incredibly comfortable so are ideal for the on the go stay at home mum who is running errands. A jaunt to the beach is the ideal time to pair these shoes with shorts or beach wear. Anyone needing a fun, comfortable shoe will find Victoria footwear the ideal solution. Victoria trainers match most any casual style and will not break the bank. Their unisex design, make it perfect for both men and women.

Going green is easy with this line

This line of footwear is dedicated to ensuring the products they use are ecologically friendly. Natural rubber is used as well as natural cotton for the uppers. The dying process that makes the various colours is performed using non toxic, non harmful colours to ensure the most eco friendly shoe possible. Nowadays eco friendly fashions are all the rage and Victoria is jumping in line with this trend. So, not only is it good for the environment but it also makes good business sense to stay in touch with the various trends.

Fashion and function all in one shoe

There are numerous styles and colours available in this shoe. For the fashion conscious man or woman, they are perfect because you can find a shoe to match just about any outfit. But the shoes are not just fashion accessories. They are also comfortable and functional. Victoria shoes provide adequate support to allow you to walk comfortably and are the ideal shoe for every day, all day wear. Your feet won't be tired and achy after a day in these. In addition, they are also great for tennis or other sports you may want to indulge in.

Personalise your shoe for a fun fashion craze

One of the growing trends when it comes to Victoria shoes is to personalise them. Victoria trainers offer the perfect blank canvas for anyone who wants to add their own special touches and art work to them. In fact, there are a lot of people who are getting very creative and making their own individual works of art then posting pictures of them. With this not only will you have fun,


Licensing: Help To Grow Existing Product Lines

The attraction of licensing trademarks for business intentions appears to be at an all-time high, mostly in the fashion arena where consumers are buying more licensed products and brand names than ever before. For retailers, licensing opportunities provide them with a point of difference from their competitors.

Licensing is leasing a legally protected property (like trademarked or copyrighted name, logo, likeness, character, phrase or design) to another party in combination with a product, service or promotion. It is a process which lays stress on consumer management, development of brand equity in line with international imagery, providing right shopping ambience and perhaps is less about manufacturing. Licensing is a way of growing with an already established brand. It provides the brand recall benefits, which are not achievable in case one comes out with a brand new image.

There are many types of licensing business like art & design, corporate brands, events, fashion brands, food & drink, institutional, magazine brands, music, personalities, sports and television licensing to name a few.

The advantages of licensing for licensors

The main advantage for a licensor is the facility to use and develop its brand or property.

Licensing can achieve this by:

. Improving its brand existence at a retail or distribution outlet.

. Making further brand perception to support its core products or services.

. Providing and increasing its core values through various links with the licensed products/service or category.

. Coming into new markets (consumer or geographical) which were unfeasible with its own strengths.

. Making new revenue flows, often with little involvement or additional financial resources

The advantage of licensing for licensees

The main advantage for a licensee (particularly manufacturer or retailer) is the capability to considerably upsurge consumer interest in and sales of its products or services.

Licensing can achieve this by:

. Shifting the values and consumer favour towards the licensed product or service.

. Providing added value and differentiation in the competitive market.

. Offering additional marketing support or speed from the core property's activity given by the licensor.

. Attracting new target markets who have not been paid attention in a licensee's product or service.

. Providing credibility for shifting into new market sectors through product extension.

. Attaining additional retail space and favor.

Licensing: The increasing scenario worldwide

Reviewing the year-after-year worldwide retail sales from 2000 to 2004, the licensing business this year has shown an increase. In general, 2004 anticipated worldwide retail sales of licensed business increased 1.5 per cent to $175.3 billion against 2003 $172.7 billion, with the USA making nearly $110 billion (nearly $5.805 billion in royalties) and Europe $34 billion. In UK, the brand licensing industry is worth approximately £7billion in retail and £368million in royalties.


Fashionable Men's Clothing and Popular Accessories to Match

Many times we are guilty of buying clothing or accessories without properly learning what goes with what or how to wear it correctly. After reading this all those issues will be sorted out for you. There are hundreds of fashionable accessories that you can match with men's clothing but it is important to choose the right ones. Below are some of the popular accessories and the men's clothing that can make ideal outfits. There are obviously more combinations and outfits than the ones mentioned here but these are the most basic and popular to understand how to correctly accessorize men's clothing.

Studded belts with chunky belt buckles are great accessories that go with a variety of Mens clothing. These look great with cargo pants, jeans, and chino pants. Depending on how flashy your belt is it can also be worn with formal men's clothing. Plain traditional leather belts look ideal with formal clothing or office wear. Black studded belts are ideal for darker colored men's clothing such as browns, blacks and navy blues. White studded belts are good accessories for light colored trousers and shorts such as grey, white, creams and yellows. Once you have a black, white and brown studded belt as a part of your wardrobe you can go in for brighter colors such as green, orange and yellow to give your outfit a funky look.

Beanies are great accessories that work well with casual clothing. They are ideal to wear in the cold winter seasons. Beanies look really trendy with a puffy vest and a long sleeved shirt inside. Beanies should generally be worn when outside to protect your head from the cold. They should be chosen in colors of grey, white or black so they match easily with your everyday clothing. Beanies also are suitable to be worn with sweaters, jackets, cardigans and other warm men's clothing. To be well coordinated it is a good idea to have the color of your beanie on at least one part of your outfit. For example, if you wear a black beanie you could wear a white sweater and black jeans to look smart and trendy.

Messenger bags are useful accessories and can be worn with any type of men's clothing. Whether you decide to wear formal or casual clothing a messenger bag can be useful for carrying your laptop, wallet, keys and anything else you don't want to stuff in your pockets. Messenger bags are generally made with leather, micro fiber or polyester material. Messenger bags are cool and trendy with bold screen prints and designs to add a dash of color to your outfit. If you wear formal clothing more often than casual a leather messenger bag may be a more sophisticated choice. You can also select from a variety of leather and screen printed wallets to match your messenger bag. When selecting a messenger bag its best to choose the color that is most present in your clothing. There are hundreds of other fashionable accessories that look appealing with men's clothing such as watches, sweat bands, dog tags, socks and more.


Anatomic Gel - Shoes Built for Wear

Anatomic Gel footwear is a range of beautifully styled and manufactured men's shoes and boots which are made in Brazil and designed in the UK. The key feature of this range is the Anatomic Gel Technology which is created using only the finest softest 100% leather available. The beauty of this leather, used in the uppers, gives a unique and pleasing appearance to each pair of Anatomic Gel shoes. The hinged leather insole allows the shoe to be flexed without breaking and is constructed using four layers. The double layer of foam and latex makes it supremely comfortable for walking throughout the day and there is also a layer or patented antibacterial fabric and a layer of sheepskin. The rubber sole allows for plenty of flexibility and is non-slip. The thread used in the stitching is waxed to help prevent water penetration and it is 100% stitched through using the McKay method.

Jose Rosa Jacomete originally founded Brazilian Anatomic and Co some 20 years ago after working for 20 years from the age of 13 in the footwear industry. Jose Rosa Jacomete (affectionately known as Zuza to his family) left home to earn money for his family and found he had a passion and natural talent for footwear design. He learnt the trade inside out over the next 20 years and after gaining experience pattern cutting, designing and shoemaking as well as practising and learning at the technology centres that were specific to the shoe trade, he decided to open his own small factory. Since those days Anatomic and Co's reputation for human rights and fair trade has gained recognition worldwide along with its Anatomic Gel Technology.

Anatomic Gel footwear's first venture into the overseas market was launched in the UK about 2005 but has now spread to over 60 countries worldwide with customers in Europe, Asia, USA, Japan, South Africa, The Middle East, South America, Australia, New Zealand and also a high quality niche market in China. The company's attention to detail and use of high quality materials has made them a major force in the world footwear market. Not only mature age customers are attracted to their product but also the younger generation find their shoes appealing with the high level of comfort and trendy stylish good looks.

The range of Anatomic Gel shoes and boots covers a wide variety of styles and colours. There are beautifully crafted dress boots, made of soft sheep leather, that are suitable for the office but that look just as good with a comfortable pair of jeans for that laid back casual weekend outing. There are also wonderfully comfortable elastic sided pull on Chelsea style boots that incorporate the fabulous soft layered insole and like all Anatomic Gel boots have the padded ankle support. In addition there are dress shoes in lace-up or pull on styles in a large range of fantastic colours.



Fashionable T-Shirt Tips For Women's Clothing

A t-shirt has been a style statement for as long as I can remember. There's nothing more comfortable and convenient to wear over a pair of jeans and they are offered with so many unique designs and colors. T-shirts can reveal a lot about someone's personality such as what music they listen to, where they come from, their role models, and the causes they support. T-shirts are popular types of men and women's clothing. The following are some of the fashionable trends and tips about women's t-shirts. Keeping these tips in mind will help you make better choices when shopping for women's clothing.

The v neck is one of the popular styles of women's t-shirts worn today. V neck t-shirts make you look slim and can be worn for both professional and casual occasions. There is nothing more classy than a fresh white v neck t-shirt. Both men and women find this style of t-shirt appealing. According to your personal taste you can choose a shallow or deep v neck. Shallow v neck t-shirts are ideal types of Women's clothing for those with heavier bust lines.

The babydoll t-shirt is form fitting type of women's clothing. It is generally characterized by smaller sleeves, stretchable tighter fabric to show off your waistline and a round neck. This type of women's clothing is extremely popular with younger women. They are worn only as casual wear and come in an assortment of prints and colors. Babydoll t-shirts can be worn in the winter or summer. Most women prefer wearing a fitted long sleeve white or black shirt inside if they are wearing this type of women's clothing during the cooler seasons.

A ringer t-shirt is the type of women's clothing used mostly as a sports uniform. It is fashioned with ribbed borders in a different color around the collar and sleeves. This fashion trend can be found in men's clothing as well. If you watched the movie Twilight, Edward Cullen wears a ringer t-shirt when they play vampire baseball. You can wear this t-shirt as everyday casual wear.

A crew neck t-shirt is very similar to the babydoll t-shirt except it's a looser form of women's clothing. They were originally created for wearing inside your clothing and have now become an acceptable form of outer wear. These are perfect women's clothing to be worn on a daily basis. Depending on the material and the fit it can be formal or casual wear. This type of t-shirt has a round neck and is usually made of cotton. Now that we have gone through the different styles of t-shirts you will find women's shopping a breeze. Understanding the difference between styles can make the difference between buying something that you will wear regularly and hiding it at the back of your closet. You can browse through magazines and the Internet to look for the exact characteristics and style of each t-shirt discussed. It will give you a clearer picture to see which style you find the most appealing. If you do a little research before shopping for Women's clothing you will find it a lot easier to find the clothes that are appealing and suitable for your body.


Men's Clothing and Summer Shoes in Style

This summer you may be geared up for some sunny days on the beach, or barbecuing in the backyard but do you have your wardrobe and men's clothing style all figured out? It may be a good idea to get your men's clothing wardrobe in order so you look your best all season long. Below are some of the tips to help you decide what men's clothing will suit your look and the summer shoes in style to match. By knowing what clothing can be paired with the different types of summer shoes you will be able to organize your shopping trips accordingly.

Canvas shoes are a popular option to match with any of the summer Men's clothing available. These kind of shoes are generally paired with short crew socks and are sometimes worn by themselves. Canvas shoes can either have laces, zippers or just elastic so they can be easily slipped on. They are the perfect shoes to wear with your men's clothing when you are on the go. Canvas shoes are recommended for all casual men's clothing styles. They are easy to wash and dry quickly making them the ideal shoe for any outdoor activity. Don't start the summer without buying a pair of canvas shoes to wear with your clothing.

Another popular shoe to wear with summer men's clothing is the tennis shoe. Tennis shoes have flat soles and are usually white in color. Wearing white during the summer helps reflect the suns rays away from the body keeping you cool. Tennis shoes especially look nice when worn with khakis and board shorts. Tennis shoes can be worn with clothing from any season but it is best to avoid wearing them when it is damp outside. Tennis shoes look good when they are free from mud stains and scuff marks. Tennis shoes can be worn for any athletic activity that allows a flat sole. Tennis, badminton and skateboarding are just some of the physical activities that these shoes are ideal for.

Espadrilles are going to be really hot shoe wear for men this summer. These shoes have soles made from hand woven rope and are really light to wear. These shoes have a laid back bohemian style to them so its best to wear shorts, loose woven draw string pants, jeans and other types of casual clothing. Espadrilles come in a range of stylish colors so its best to buy them according to your most favorite color and the most common colors found in your clothing wardrobe. Because these shoes do not have too much arch support it is best to wear them for short summer outings and places where you will be mostly sitting down.

Birken'stocks are also popular footwear to wear with summer Men's clothing. Birkenstocks are one of the few sandals that can be worn with socks. Colors such as brown, gray, and brown look attractive with summer men's clothing styles. Now that we have gone over the important summer footwear to match with men's clothing for this upcoming season you will be able to shop with a purpose in mind. It is essential to be a smart shopper by going through the latest styles and fashion in clothing and seeing what is right for you.


Womens Clothing Guide - Black Dress Secrets Revealed

You probably have heard many fashion experts say that a black dress is one of the must have essentials in womens clothing. But the real issue is if these women are choosing the ideal black dress that flatters their figure. There are so many styles and cuts available for what you may think is just a simple black dress. There is no point of owning a black dress if it is not suitable for your figure. Below are some secrets revealed to understand how to choose your black dress. These rules can also be applied to other types of womens clothing you may be shopping for.

If you are conscious about your waist and your bottom you need to select a black dress that focuses on your other aspects of your body such as your neck or your shoulders. Choose dresses that have an attractive neckline and flow easily over your body to hide your waist and rear. Avoid Womens clothing that are too constricting or tight. Black dresses that have slightly puffed sleeves, or fancy necklines detract attention away from the waistline. Empire waist dresses are ideal choices for women who want to conceal their waist line and highlight the better areas of their body. This type of womens clothing can also be worn over jeans or leggings when you feel like donning a more casual and laid back look.

If you are petite and have a small body frame do not drown yourself in a large dress. Choose womens clothing that is above or at the knee. Depending on how confident you are of your waist line you could go in for something more figure hugging and fitted. Wear heels with your dress so you gain a little height. Avoid dresses that have embellishments at the waist line. By going for womens clothing that is uniform in colour and the same design from top to bottom, you make yourself appear taller and elongated. If you have a small bust line and a skinny body frame choose a dress that is more embellished from the waist up. Frills and intricate embroidery are great designs that can be added to your black dress. This style of womens clothing makes your bust line seem fuller. The dress that you select should be fitted so it can highlight your thin waist.

If you are conscious of your long legs you should choose a black dress that is below the knee and ends at your calves. At the same time you don't want to look like a nun. Choose a long dress that has an attractive neckline. Wrap around dresses are ideal Womens clothing to fit this style. If you want to hide your arms because you find them out of shape and flabby, add a nice knitted shrug to your dress. A fancy shrug can hide your arms without hiding your beautiful black dress. Now that you have understood the ideal types of black dresses think about the one hanging in your closet. Does it suit your body figure? It might be time to retire this black dress and find new womens clothing that suit your body better.


Is Republic the Best Place to Find Miss Sixty, G Star, and Diesel Jeans?

Republic is a clothing store that sells clothes from all the major brands on the high street today including G Star, Diesel, Firetrap, Miss Sixty, Bench and so on. Republic started out as a men's denim retailer in Leeds, UK. The store grew to selling more and more brands and whole clothes lines including women's. There are now 97 stores in the UK and they run a very successful ecommerce website as well.

If you shop around searching for your favourite brands of jeans then Republic is a great place to shop because it has everything all under one roof. Instead of having to go from shop to shop such as from a Miss Sixty shop to a Diesel shop to a G Star Raw store trying on jeans in each store, which may not even be in the same shopping precinct, you can easily go to Republic, one store with everything in it. What is even easier is to go on online to their online clothing website and so you don't even have to go out the house, you can browse through their jeans collection from the comfort of your own home and have them delivered to you.

There is a downside of shopping at Republic for your jeans as opposed to shopping at the designer shops themselves, in that the amount of choice is cut down. By shopping in store at Miss Sixty you have the whole choice of jeans available, and the same with G Star and Diesel. Republic has a good selection of the jeans but they won't have every option. Not all shopping centres have these designer shops, and so check online before you head out.

There are many stores and websites such as Republic who sell branded clothes and jeans including ASOS, Selfridges, and House of Fraser. All have a similar set up where they sell all the popular and famous brands including Diesel, Miss Sixty and so on.


Sekonda Summer Time Watches - Are They the Next Big Fashion Trend?

Sekonda is one of the leading British watch brands. The Sekonda brand was one of the first watch brands to experience the power of television advertising when they launched advertising campaigns with one of the UK's biggest bands, Maddness, singing the Sekonda slogan "By a Sekonda it will fill you with gladness." This clever advertising campaign made Sekonda one of the biggest selling UK watch brands during the 1980's and 90's.

The 00's were the designer watch brands years, with couture houses like Channel, D&G, DKNY, Armani all taking market share from Sekonda. But Sekonda has hit back with the launch of what is now one of the leading designer watch brands; Seksy watches.

Over the past 3 years the Sekonda brand has seen its name once more pushed into the limelight due to the strength of its sister company Seksy. With massive advertising sponsorship of programs such as an audience with ITV, the Seksy watch brand has become designer fashion must have for the past 3 years at Christmas. The success of the Seksy brand as a fashion watch has reinvigorated the whole Sekonda brand and the company has expanded on their success of the sub brand Seksy watch by adding a new sub brand to the Sekonda family the new Summer Time watches are fashion watches at affordable prices. The new sub brand taking head on the big fashion trend for designer watches that look like sports watches with the key competitors for the Summer Time range are Ice-Watch and Toy Watch two of the biggest names in the watch industry at the minute.

The Key selling point of a Summer Time watch is that they are designer watches at an amazingly affordable price all of the range of 9 watches are only £29.99 which makes them easily accessible to all ages and makes it less than half the price of its main competitors. It is not only the price though that will make the new Summer Time watch range appeal to fashionistas and everyday people alike. All of the Summer Time watches come with thick rubber straps which come in an array of colours from pink to white and of course there is black for those people who are looking for a watch to go with every outfit. Sekonda believe that the Summer Time watch range will be as big as the Seksy range and they have back this theory up with a large advertising campaign on ITV using the black and white Summer Time watches to sponsor programs like 30 years of an audience with..

Sekonda definitely will be making Toy Watch and Ice Watch worried with their great pricing of this watches and it will be interesting to see if retailers can keep up with the prospective demand for this new Sekonda venture.


Essential Mens Clothing to Pack For a Summer Break

So you've planned that perfect getaway to a tropical destination this summer. Far away from your stressful daily routine so you can relax and have some much needed fun. In order for your summer break to go splendidly you need to make sure you are carrying the proper mens clothing. Doing so could make the difference between a horrible vacation and the experience of a lifetime. Below are some tips and suggestions to picking the right kind of mens clothing for a tropical summer vacation.

Most men feel very comfortable wearing shorts. Shorts are also the most preferred choice of swim wear. When it comes down to choosing Mens clothing for a summer vacation it is important to choose fabrics that are light and quick drying. Board shorts are a popular style because they can be worn for swimming or just walking around. They are available in a variety of designs and a range of exciting colors. This is the type of mens clothing that can be worn with any type of casual shirt. The preferred combination of style is to wear a bright pair of board shorts with a plain t-shirt. White shirts go best with this type of mens clothing.

Polo shirts are another essential item of clothing to pack for a summer vacation. Polo shirts are favored over other styles of shirts because the knitted fabric allows your skin to breathe and be well ventilated in hot tropical weather conditions. The knitted fabric also absorbs excess moisture. It is a good idea to select light colored polo shirts for a summer vacation so that the suns rays are reflected away from the body. This process allows you to keep cool on the hottest of days. Athletes wear this type of mens clothing because of these qualities. No other shirt can absorb sweat so efficiently and keep the body cool. If you are planning to spend most of your vacation days on the beach and out in the sun this type of mens clothing is a must have. Many people prefer popping the collar up on a polo shirt to avoid sun burn. You can prevent sun burn on your shoulders and the back of the neck by popping the collar up.

Cargo pants are one of the most comfortable types of pants for men. They have a lot of pockets perfect for holding a variety of travel items you need on hand. This type of clothing is not too bulky and can keep you warm on an unexpected cool day during your vacation. Cargo pants can be worn with any type of shirt available. Tan, white, grey, and light blue are ideal colors for cargo pants on a summer vacation. There are also matching cargo vests available which can be put together with cargo pants to create a great outfit. After reading through the essential types of mens clothing to pack on a summer tropical vacation you can shop accordingly before your trip. You will know which type of mens clothing you should pack and what to avoid so you can experience an enjoyable summer break.