A Rise in Popularity - The Sweater Vest

It is not widely known in the US, but in the UK, sweater vests are not called sweater vests at all. Since they have a nerdy, English look, we think that they must have the same name. In fact, in England, they are just called tank tops or pullovers. It was not until the 1970s that they became popular in both the US and the UK.

They quickly dropped out of fashion and have been worn mostly by nerdy types. They keep the body warm, and are practical, so they got sort of a bad reputation. Now, they are finally becoming popular again, but they are very different from their original state. Celebrity golfer Tiger Woods has helped a lot in the popularization of sweater type vests. They have broadened much beyond golfers though, and now they are a mainstream wardrobe piece for many.

In the past, sweater type vests were used for fairly formal occasions, and were always suitable for a workplace environment. Because they are so warm, they are good for sports fans who are sitting in the cold for hours, watching the game. Sports marketers have even been marketing these vests with logos of favorite teams for this very purpose.

Sweater type vests are also being popularized by movie stars wearing them. If a movie star wears an item of clothing, it demands attention. Even fashion faux pas, like sweater vests originally were, made huge waves in the fashion industry if worn by the right person. In essence, this is the story of the rise of the sweater type vest in modern fashion. Now, the designs range from basic and everyday to wild and maybe out of touch. Still, the sweater vest continues to grow rapidly in popularity.

Of course, some designers are replicating the older versions of argyle and diamond patterned sweater type vests from the 1970s. Many more are making them into something new. Instead of the old pullover vests, many modern vests are zippered or buttoned. They are also playing with the fabric choices, broadening the simple vest beyond just the sweater, but to furs and fleeces. These make a real statement about the wearers wardrobe.

Even though the sweater vest is now growing in popularity, many still skeptical of the sweater vest. They still see it as nerdy. People need to break free of these old stereotypes. These vests may be their thing and they are missing out.