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Thursday, 4 August 2011

MTV Video Music Awards

The Video Music Awards, also known as the VMAs, have been presented by the MTV network which has also broadcast the ceremony live each year, since 1984. They began as an alternative to the Grammy's intending to target the younger demographic of MTV viewers and focus its celebration and recognition more on pop culture contributions and achievements appealing to younger adults rather than artistic merit in the grand scheme of the music industry as appealed to industry professionals. At the debut of the Video Music Awards, Bette Midler and Dan Akroyd hosted, and Madonna performed a risque delivery of her hit Like A Virgin, clad in a bustier-wedding hybrid accented with lace tights and a belt that read "Boy Toy" as she rolled around onstage - setting the tone for the rest of her career as well as for the future controversy of the VMA awards show. Since then, she has appeared on the awards show many more times and been at the center of many more spectacles, such as performing Vogue in 1990 - clad in the likeness of Marie Antoinette in keeping with the performance's 18th century French theme, while performing a choreographed underwear-flashing, being fondled onstage by her male dancers, and giving one a peak up her dress - and french-kissing Britney Spears onstage in 2003. She had also taken home more MTV awards than any other of the show's winners, with a total of twenty thus far. Peter Gabriel holds the record for the most VMA's won in a single night, winning ten in 1987 for Sledgehammer.

Among other awe-striking moments in the history of the awards show, came from:

• 1989 - Andrew Dice Clay, a comedian who offended viewers with vulgar and profane nursery rhyme renditions, who found himself banned for life from the MTV network altogether as a result of his spectacle.

• 1992 - Nirvana begins their performance with their unreleased single, Rape Me, after having agreed not to - at the conclusion of which Krist Novoselic tossed his guitar in the air, which hit him in the face as he attempted to catch it.

• 1994 - The awkward, impromptu kiss between newly wed husband and wife Michael Jackson and Lisa Marie Presley.

• 1999 - Diana Ross' jiggling of Lil' Kim's barely concealed pasty-covered breast.

• 2009 - Kanye West interrupting Taylor Swift's acceptance speech for Best Female Video to issue a tirade in protest, insisting that Beyonce's Single Ladies deserved recognition instead, as the best music video of all time.

The ceremony has been held in various locales around the nation in past years, including Los Angeles, Las Vegas, Miami, and New York.

The statues received by VMA Award winners are designed as an astronaut on the moon, which was often a backdrop for the MTV logo during its earliest years. Other awards commonly given by non-entertainment industries such as corporate and can be found at wholesale prices online.

Its categories include honors such as Video of the Year, Best Male/Female Video, Best Video in varying genres, and Best Direction, Best Choreography, Best Special Effects, and Best Editing in a Video, among others. Several awards have been introduced and retired throughout the VMA Awards history, including: Most Experimental Video, Best Post-Modern Video, Viewer's Choice Video, Best Video Game Soundtrack, Ringtone of the Year, Quadruple Threat of the Year, and Monster Single of the Year.





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