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Wednesday, 3 August 2011

Finding News on the Internet with News Blogs

Expert Author Jeffrey WendlandWith printed newspapers losing subscribers every day, people are finding other options to stay up to date with their news. Newspaper sales reached their peak in 1970 when approximately 62 million newspapers were sold in the country every day. However, with the population in the U.S. on the rise, newspapers sales are not keeping up. It is estimated that approximately 55 million newspapers are sold every day.

In the 1920's the average newspaper purchased per household peaked at 1.3. In the 1970's that figure started to dip to below 1 paper per house. By the year 2000, the number dropped to.53 newspapers per household.

One reason is that people just don't read as much as they used to. People seem to be busier then ever and just don't take the time to read any more.

Many are switching their news habits by watching the big three network news and cable news programs in place of the newspaper. With so many options on TV news, it seems that there is a news station for every taste.

While many "older" adults still prefer newspapers, "young" adults have seemed to prefer to get their news from the internet. TV news still is the most accessed news source, but the internet is quickly becoming the favorite source of news, especially in the form of news blogs, news portals and online newspapers.

Online news is gaining popularity every day. Virtually every major newspaper has a version of an online newspaper. Pioneers like Mike Drudge have been leading the way in independent news providers. And there are countless news blogs across the web.

Part of what makes news blogs so popular is that they can be used as an RSS feed. This allows the news feed to be used on other blogs across the web and also allows the news feed to be read by many more viewers. People also love news blogs because you can leave comments and this creates a dialogue on the story which is a great way to feel like you are a part of the story.

Although newspapers may be on the decline, it does not mean that people have stopped reading the news, only where they read their news from. So it seems that if you are not getting your news online, you may soon be in the minority.


Urdu Shairi: Faiz Ahmed Faiz

Urdu Shairi: Faiz Ahmed Faiz

Getting Into Google and Yahoo News

According to the Pew Internet & American Life Project, 50 million Americans get news online on any given day. In comparison, only 27 million Americans watch network TV news on a typical evening. The Internet is quickly becoming the preferred news source over television, magazines, and trade publications.

News web sites like Yahoo News, Google News and MSNBC Searchbot receive millions of visitors every day. If fact, Yahoo News ranks ahead of MSNBC.com and even CNN.com, while Google News ranks ahead of USAToday.com and the NYTimes.com.

You can tap into these massive traffic sources through the use of press releases. Additional benefits of distributing your press release include possible media exposure, pickup of your release in online publications, increased link popularity to your web site, additional search engine rankings on your target keywords, and increased traffic to your web site.

However, there's much more to press release marketing than simply whipping up an article and sending it out to the world. You must take time to optimize your press release properly.

Press releases should be optimized in much the same way that search engine optimization specialists optimize ordinary web pages to achieve higher rankings. In doing so, you will receive much higher visibility.

For example, one press release from MarketingExperiments.com resulted in 2,200 visitors and 5 interview requests by journalists. This is the power of a highly optimized press release.

Listed below is an outline of how to create an optimized press release for your own website and how to distribute it for maximum exposure.

The first and most important element is to search for keywords and phrases that are likely to deliver qualified leads to your website. A good press release combines targeted keywords with creative writing that makes for a compelling read.

To find these lucrative keyword phrases, begin brainstorming what people would search for when looking for your products. If your products or services are targeted to a particular geographic area, you might want to include these locations in your keyword phrases as well. It is best to target up to 3 keyword phrases.

Once you have done this, you can head on over too do some additional keyword research. Simply type in your list of potential keyword phrases and this tool will give you a list of related keywords and how many times they are searched for per day. This information can aid you in choosing which keyword phrases will bring your press release the highest amount of exposure.

Now that you have chosen the best possible keywords, it's time to integrate these targeted keyword phrases into your press release. You should include your keywords in the headline, the title, sub-headings and the first two paragraphs. Search engines place much of their emphasis on the title and the beginning paragraphs.

Your title should reflect your strongest keywords, not the name of the company. Include local modifiers if possible. Although it's often nice to see your company's name in print, it's unlikely to bring you the exposure you deserve. Instead, use targeted search phrases that are likely to be used by your potential customers.

You should also optimize your press release by integrating targeted links within the content. Many press release distribution services and news wires now offer the option of purchasing a hyperlink. You simply convert a keyword phrase within the release into an active hyperlink. This will increase search engine visibility for that keyword phrase and also drive additional traffic back to your website.


5 Steps to Profiting from News Feeds

Looking at News Feeds, you might think they're some of the most complex things to set up. Nothing could be further from the truth. They're actually super-easy to create once you have the system set up properly.

You can break down the news feed system into a fast, low-cost system that you can do once, or several times over.

First I'll answer a few of your questions about news feeds. Then I'll reveal the "secret" steps to setting up and profiting from a news feed.

Common Question #1: What is a news feed?
A news feed is an automatically updating list of the latest news on a particular subject. For instance, the news feed on my Web site is on the subject of small business marketing.

Common Question #2: Why do I need one?
Other than being a really cool thing to have on your Web site, News feeds are also really great traffic boosters. Not only do they make your Web site more attractive to the all-important Web crawlers that view what's on your site, but News feeds also inspire visitors to come back to your site for fresh news.

So the benefits are three-fold:

o new visitors,

o return visitors, and

o passive profits.

Please keep in mind there are a few things you need to do to see benefits from news feeds.

1. Choose a subject of interest to your audience. I chose small business marketing news. For you, it could be the latest news on a tough problem gripping your industry. The great part about it is that you don't have to provide answers, just create a forum where your target market can access information about an issue.

2. Find your news feed. There are several services providing news feeds of various pieces of information. In my experience it's best to locate news aggregators based only on your industry.

3. Place the feed on your Web site. This is where I initially ran into problems, but a programmer friend passed on a rather affordable solution that I was able to easily place the news feed on your Web site. The great thing about it is, once you set up the feed, you never really have to touch it again.

4. Make your site profitable. Consider placing advertisements on the same page as your news feed. No doubt the regularly updating news will be a hit with your audience and as more people come to the site you'll be producing passive profits. (Say that five times fast!)

5. Drive traffic to your site. Over the years I've found the best way to drive traffic to a site is through article writing and distribution. It's like an instant shot in the arm for quality traffic.


A Free Way To Increase Your Traffic - Good News For You

Find a lot more visitors by making use of 'Google News'

Why is 'Google News' good news for us?

'Google News' attracts thousands of visitors in every hour, of every day throughout every year. Now if you could tap into that traffic, even a small fraction of it, do you think you'd have a lot of traffic rushing to your site?

Of course you would. You'd have thousands of visitors. And even better, they'd be targeted traffic from all over the world. The very best sort of traffic for any business!

If you can just get one story about your business in Google News, you could double, if not quadruple your traffic in a matter of days. Although Google News aggregates and indexes news stories only for the past thirty days, its news archive function goes back 200 years. In other words, you are covered every step of the way if you do things right.

So how can you attract Traffic to your Website with Google News?

You need to become a Google News publisher. Don't worry, you don't have to be a 'Times Newspaper' or a 'Wall Street Journal'. You can set up your own news site quite easily. Look for some news items on Google News and you'll find that there are quite a few ordinary websites on there. What you must have, however, is excellent content.

If you build a news website about your niche which has plenty of information (do a Google search to find useful content and then make it your own!) your news website will be indexed by Google News. Once this happens you'll be swamped by targeted visitors, all with their credit cards poised, ready to buy!

You will need to place a prominent link on your news site's home page to channel more traffic to the website where you are promoting your business.

This is the advice Google gives on its website. Quite a difficult little bit of information to find, so make sure you don't lose this!

Information about setting up your own News Website on Google News, Straight from Google!

"Technical Requirements: Article URLs

In order to be included in Google News, your articles URLs should meet the following guidelines:

Be unique. Each of your pages that display an article's full text needs to have a unique URL. We can't include sites in Google News that display multiple articles under one URL, or that do not have links to pages dedicated solely to each article.

Be permanent. For example, we wouldn't be able to crawl the page yoursite.com/news1.html if it displayed a different story every day. In order to ensure that our links to articles function properly, each article on a news site needs to be associated with one unique URL, and that URL must be permanent (i.e., it can't be recycled).

Display a three-digit number. The URL for each article must contain a unique number consisting of at least three digits. For example, we can't crawl an article with this URL: google.com/news/article23.html. We can, however, crawl an article with this URL: google.com/news/article234.html. Keep in mind that if the only number in the article consists of an isolated four-digit number that resembles a year, such as google.com/news/article2006.html, we won't be able to crawl it."


7 Effective Ways to Read and Understand African Political News

Whether you are an African expatriate hoping to stay in touch with what is going on in your home country, a potential tourist hoping to do research on the best place to visit, a political student striving to understand the development in Africa, or simply well-wisher dedicated to unload of few bucks to chip in the aid for Africa, translating the information you read into valuable knowledge is an important task

Like any other continent, Africa offers a set of complex realities that can offer conflicting outcome for the party interested; moreover, accessing the information you need is not always evident between the information you look for, and the information you find.

Below is a short description of criteria to consider when reading or researching news on Africa. While the list is not exclusive, and can certainly be extended, I believe this initial guidepost may help. Feel free to add or consider additional helpful points.

1. Consider the source of the information

Africa is a very complex place, that combines many world and realities, the gap between the rich and the poor creates in many places two different societies whose world rarely collide. For that reason, news sources are often tailored to one group or the other.

Understanding the source of the information will help you assess the legitimacy of the information you have. For example, is it a local or foreign news source? Foreign sources often have greater access to political circles because the government is more concerned about the way it is portrayed to the outside world; however, foreign sources rarely give you the real pulse of the nation. If the source is local, consider the accreditation that is reflected by interviews or first hand accounts. In Africa, Official news is often given unofficially, while official news is a front. That means that those sources that have close access to the government are more likely to give credible news, compare to unaccredited sources to whom is given generic news. (More on it further down)

2. Try to capture the perspective of the information

In Africa, the freedom of the press is not a sacred duty, and as mentioned above, free and transparent news are not evident. As a result, news often reflects the perspective of the source. The information you will get is based on the perception of the source. In the West, Africa is widely primarily viewed as a continent ravaged by war and diseases, where impoverished people and government are struggling very hard to survive, and thus their lives and activities are geared toward Help and how the global community can help them. As a result, most African news coming from the West will treat topics such as aid, sanction, peace and war, and oil discovery. Human rights, rigged election and corruption are other subjects often treated; in other words, Western media tend to chronicle Africa's efforts to "join" or emulate them.

When it comes to local media and news sources, the dilemma is different. Elite and well positioned news sources depicts the political life of the country, meaning that their news are mostly geared toward accounts of big political activities, such as Presidential travels and visits, opposition complaints, foreign investment, dignitaries visits, Diaspora news and international events in which the government participate. In short, those news sources attempts to present information from the perception of Africa to the rest of the world.

Finally, local media perception is often directed at the local population, therefore offers information on issue that matters to locals; energy and gas issues, employment, government promises kept or not, education, political freedom, cultural and social safeguard, etc...

3. Acknowledge the Biases

In the U.S, it is often assumed that CNN is Pro-democrats, and Fox News is a Republican arm, regardless if true or not, that perception is very present in Africa as well; not in form of Republican or democrats of course, but they still play a short role.

From the day of colonization, Western Nations had strategic interests in Africa, and Political propaganda has insured that many Westerners view some African countries internal policies as beneficial or threatening to their way of life.

If your African news information is from a Western source, always consider the position of your country with the African country you are researching. Popular opinion is critical and very few Western media will say nice things about the Zimbabwe government for example. Western media will offer news based on the national interest of their home country. You will rarely read negative report about the Egyptian Government that has good relations with Washington, although it is not a beacon of Democracy, yet Zimbabwe, which has been a torn in their side, is demonized. This is not an attempt to justify the evil of some people, but it is worth considering that Western media will report information according to the way they wish a certain country to be viewed.


Ten of the Best Free Android News Apps

One of the most logical and useful groupings of applications are the Android news apps. It just makes sense to have one or more of these free apps on your phone so you can get the news you want when you want. Typically, all the bigger news sources provide their applications free of charge making these free news apps an even bigger no-brainer. This leaves everyone with one big decision to make: which one(s) to download. A secondary concern you should also consider is whether you want a local news app. Again, these are almost always free to download; however, the quality of these varies tremendously and it's really a market-by-market issue. Of course, the bigger the market the better their Android news apps should be and this line of thinking usually holds true.

Regarding which of the many free Android news apps to download, the only way to figure it out is to learn more about them. Here is some periphery information about 10 of the best Android news apps:

FOX News
Like the TV channel and programming, this free Android app tends to provide its news from the more conservative point of view and spectrum. FOX News provides users with the latest news and updates from the people behind the FOX News Network. You can control the number of feeds and the type of news items you receive!

Tech Buzz Widget
Want to know the latest about technology, including any and all news about the Android OS, gaming, and mobile gadgets? If so, this free Android news app is the right app for you.

Phandroid
This is another app providing news on the mobile technologies niche. This one is more specialized toward information, news and rumors on all the latest about the Android OS and the Android Market.

Pulse News Reader
This Android news app will basically make you want to use your Android phone more and more for the sake of gathering news information. Its goal is to make reading your favorite news sources easier and more efficiently. It takes your favorite news sites and separates and orders them into a completely different look that's easier to read and browse through. It really is a great app to have.

NYTimes for Android phone
This is one of the apps that nothing should need to be said about. It's from one of the most trusted and popular news sources in the world. Now, you can read the famous NY TIMES articles without paying for the paper!

AP Mobile
This is one of the favorite free Android news apps of tens of thousands of users. AP Mobile gives you exclusive access to all Associated Press news feeds - the same source that provides news to every news outlet throughout the world.

BBC News
This app provides the latest headlines from one of the most trusted news sources in the world. It's very compact and convenient; you will never miss an important world news event again with BBC News on your Android phone.

Express News
One of the most worthwhile free Android news apps around, Express News gives you instant access to more than 300 news providers all over the world. From the AFP and Associated Press to more localized sources like the Canadian Press. This list goes on and on and is great for those who like to take in the news from a multitude of sources.

USATODAY
The official USA Today app is definitely one of the best free Android news apps around. Get the latest news (current events, sports, weather, society and more) from one of the mot circulated newspapers in the United States.


Newsletters or Email or News Feeds - Which is Better?

Many businesses periodically send newsletters by postal mail to keep subscribers current on their affairs or industry-related news, for the purpose of maintaining a loyal customer base to whom they can market additional products or services. With pervasive use of the internet for information dissemination, and with RSS News Feeds gaining momentum as a powerful online communication tool, one needs to ask whether businesses are now better served by publishing news feeds in lieu of newsletters.

There are obvious convenience factors that favor publishing news feeds over newsletters: No newsletter design delays or expenses, no printing delays, no printing costs, no postage costs, no mailing lists. But are news feeds more effective than newsletters in delivering the message? And if so, can anyone with essentially no knowledge of news feeds and with computer skills limited to sending email and browsing the internet actually publish a news feed on their own?

Putting aside the obvious advantages of news feeds listed above, an important question to ask when evaluating effectiveness of the newsletter versus the news feed is whether the information is time-sensitive. If the business is publishing information pertaining to such topics as the stock market, real estate, investments, weather, new products or services, competitive analyses, product catalogs and prices (and you can probably add more to this list), the effectiveness of the newsletter dramatically diminishes as the delay between the "event" and the delivery of the information about the event increases. If a newsletter is published every three months, on average the information is six weeks old! And it's not just that the information arrives too late to be important to the recipient, but also because recipients will come to know the newsletter is irrelevant to their affairs and tune out. Unfortunately, that means it will be seen as junk mail and tossed into the trash without opening. Why would I care about an investment opportunity if, by the time I receive that advice, it's too late to act on it? (At my post office, a recycle bin is provided in the lobby so that you can conveniently toss away your junk mail without even taking it home.)

Recognizing this time-sensitivity problem, businesses have been depending more and more on email broadcasting to a subscription list. You've seen the come-on -- "Sign up for our email list". To many, this is viewed as volunteering to receive. Even when one does reluctantly submit their email address to those hopefully-private lists, spam filters will often trash that email, and for the email that does get through (and we all know how effective spammers have become), the email from the legitimate businesses usually gets lost amidst all that spam. So what does it matter if the business has avoided the development, distribution, and delay problems associated with newsletters by using email, if in the end the message never gets to welcoming ears.

News feeds effectively overcome the shortfalls of newsletters and email broadcasts. With news feeds, nothing is ever printed or emailed, and the news feed is instantly available online. Recipients can volunteer to receive the information without having it "pushed" at them, so there is no sense of spamming associated with news feeds. The audience for the information can receive that information at their convenience and can receive alerts or "signals" whenever new information is published. For example, if you were interested in listening in on investment advice from an advisor who publishes a news feed, you could subscribe to that news feed - without giving your email address away - and whenever new information is published, you could receive a signal and operate on that information in real time. Imagine ... literally within seconds after the advice is published, you could read and act upon that new information.

If your intention is to spam - in other words, to send unsolicited information to others with the intent of gaining some advantage - than news feeds are not for you. Your targets will simply not tune in to news feeds that don't interest them! Spammers are stuck with email and mass mailings with the hope that recipients will accidentally open the spam and get teased into the proposition by the seduction of the message.


News Until You Puke

I listen to way too much news. I feel if I don't, I'll miss the Second Coming, spreading Tsunami, in coming meteor, rising melt water from glaciers, a solar flare that might fry me, alien invasion or next terror attack that has been promised for the past four years. Since I don't want to miss these things, I listen to way too much news.

Beause I listen to way too much news, I know way too much about beheadinigs and bullet riddled bodies. I know way too much about car bombs and body parts lying around. A few days ago they found a few dozen heads in boxes in Iraq. This is no way to get ahead in war. I wish I didn't know about that, but I do. It makes me wonder where the rest of them went. I only know this stuff because I watch and listen to way too much news.

I know too many darn opinions about way too much stuff. I used to listen to Limbaugh, but I don't think he believes himself sometimes and O'Reilly is just way too angry, smart assed and repressed for my taste, but I know about these guys, because I listen to way too much news. I did hear a few things...in the news about their personal lives, and that was pretty cool to know they aren't as righteous as they would have me believe. I learned that on the the news. I listen to way too much you know. I listen to Air America. Now that's a pretty newsy bunch if ever there was one. I like them. They scare the hell out of me, but I like them. They say everything about government and this administration that all the other news I read about them makes me think. They make me feel that the thoughts I have about about all the other news I read about is at least normal. At least I don't feel so alone in my reaction to all the news I read way too much of.

I know way too much about Politicians, especially Republican ones that love Jesus so much, some of them seem to love making war more and more so he can return or something it seems. They make love too, but seem to often get caught doing it with the wrong people and even the wrong sex. Yikes, but honest, I read it in the news. I read Mrs. Bush moved out of the Whitehouse recently because Mr. President was goofin around with...well, others. Wow, that's pretty darn big news. Didn't see it on Fox or AOL though, so maybe it's not news, or maybe it is but not news for the masses, who knows? Some news tells me I won't see this news on the news because they won't make it news, so I guess we lose. Gosh, the news even tells me that this President might not even be the real President and that so many people had their vote thrown out, ok Democratic voters did. Now that would be depressing, but seems true to me. I hear it is true, from the news, twice!

Because of the news, I know way too much about CEO's who take way too much from everyone else to enrich themselves. I mean a LOT of them do. The news fills me in on how much Congressmen and Reps take from the public till, but CEO's are getting pretty darn good at it too. I see it in the news. Million dollar birthday parties, retirements that make God jealous since now he doesn't own all the cattle on a thousand hills after all. That former CEO does! Or at least he can. Smirking chimps all, because they always seem so sorry AFTER they get caught, and so shocked because they are soooooo innocent, but I just bet if no one noticed, they'd not be sorry a bit and take some more. But then at least later, we'd have more news. I read in the news where Enron just didn't hand out the power they said they didn't have, but did and got big bucks from old people in California trying to keep warm or cool...I forget which. Made me kinda mad. Those guys went to jail, but I hope we don't read in the news that their best friend, Mr. President, pardons them or something on his way out the door. I read in the news he can do that. It concerns me because I also read that when the President left Texas as Governor and was asked who would clean up after all the damage he did, he said it was not his problem. I hope I don't read he said that again when he leave office this time. I bet he does. I read in the news once that people don't change much in their lives and what they were they still are for the most part.

Why do I do this to myself...you know, reading and listening to all the news and opinions about the news and the people in the news who make the news and wish the news never found them? How many heads in boxes do I really want to know about or squashed humans in earthquakes? I have to say, I am worried that if I don't keep up with the news, I'll miss the really big one, whatever that might be. I tried once to not watch or listen to the news or the opinions the big boys have about it, but it didn't work. I got nervous not knowing what I was missing. I read in the news once where they want us to be nervous about the news because fear makes a good factor in controling us and changing all the rules so we don't have the same freedoms we had before they made us afraid. Gosh, I can't win with this news thing! Now I even read news about why the news is the way it is!
I read once where what I thought was news was really not. It was more like a government advertisement that was made to look like news. But they got caught. I saw that on the news.

Well, I guess it's news, news, news, until we puke or at least until Jesus comes back and shuts down the presses and makes us all go to the church of someone else's choice so we can be happy. I read where then we'd have to go by Bible rules and stone our rebellious kids and women who were naughty and tithe to the chosen leaders of God. It would be like Jesus Land but for our own good and gay people and whoremongers, but not WARmongers, (what's a monger?) would get slain and we could only watch stuff like Oklahoma and Nemo finds Noah...and and and..oh never mind, I read about the rapture in the news and I am hoping that at least that will get these people out of here so we can fix the stuff they broke. I'm scaring myself again with stuff I read in the news. I'm breathing hard again..I gotta take a walk. Gosh, I hope if I am blown up or gassed by some terrorist while out walking, they at least get my name right. I read on the news where they mixed up two accident victims...doh...see what I mean!


Should Your Child Watch TV News? Surprising Opinions of Top Anchors

KIDS AND THE NEWS

More than ever, children witness innumerable, sometimes traumatizing,
news events on TV. It seems that violent crime and bad news is unabating.
Foreign wars, natural disasters, terrorism, murders, incidents of child abuse,
and medical epidemics flood our newscasts daily. Not to mention the grim
wave of recent school shootings.

All of this intrudes on the innocent world of children. If, as psychologists
say, kids are like sponges and absorb everything that goes on around them,
how profoundly does watching TV news actually affect them? How careful do
parents need to be in monitoring the flow of news into the home, and how can
they find an approach that works?

To answer these questions, we turned to a panel of seasoned anchors, Peter
Jennings, Maria Shriver, Linda Ellerbee, and Jane Pauley--each having faced the
complexities of raising their own vulnerable children in a news-saturated
world.

Picture this: 6:30 p.m. After an exhausting day at the office, Mom is busy
making dinner. She parks her 9-year-old daughter and 5-year-old son in front
of the TV.

"Play Nintendo until dinner's ready," she instructs the little ones, who,
instead, start flipping channels.

Tom Brokaw on "NBC News Tonight," announces that an Atlanta gunman
has killed his wife, daughter and son, all three with a hammer, before going on
a shooting rampage that leaves nine dead.

On "World News Tonight," Peter Jennings reports that a jumbo jetliner with
more than 300 passengers crashed in a spinning metal fireball at a Hong Kong
airport.

On CNN, there's a report about the earthquake in Turkey, with 2,000
people killed.

On the Discovery channel, there's a timely special on hurricanes and the
terror they create in children. Hurricane Dennis has already struck, Floyd is
coming.

Finally, they see a local news report about a roller coaster accident at a New
Jersey amusement park that kills a mother and her eight-year-old daughter.

Nintendo was never this riveting.

"Dinner's ready!" shouts Mom, unaware that her children may be terrified
by this menacing potpourri of TV news.

What's wrong with this picture?

"There's a LOT wrong with it, but it's not that easily fixable," notes Linda
Ellerbee, the creator and host of "Nick News," the award-winning news
program geared for kids ages 8-13, airing on Nickelodeon.

"Watching blood and gore on TV is NOT good for kids and it doesn't do
much to enhance the lives of adults either," says the anchor, who strives to
inform children about world events without terrorizing them. "We're into
stretching kids' brains and there's nothing we wouldn't cover," including
recent programs on euthanasia, the Kosovo crisis, prayer in schools, book-
banning, the death penalty, and Sudan slaves.

But Ellerbee emphasizes the necessity of parental supervision, shielding
children from unfounded fears. "During the Oklahoma City bombing, there
were terrible images of children being hurt and killed," Ellerbee recalls. "Kids
wanted to know if they were safe in their beds. In studies conducted by
Nickelodeon, we found out that kids find the news the most frightening thing
on TV.

"Whether it's the Gulf War, the Clinton scandal, a downed jetliner, or what
happened in Littleton, you have to reassure your children, over and over again,
that they're going to be OK--that the reason this story is news is that IT
ALMOST NEVER HAPPENS. News is the exception...nobody goes on the air
happily and reports how many planes landed safely!

"My job is to put the information into an age-appropriate context and lower
anxieties. Then it's really up to the parents to monitor what their kids watch
and discuss it with them"

Yet a new study of the role of media in the lives of children conducted by
the Henry J. Kaiser Family Foundation reveals that 95% of the nation's children
ages 8-18 are watching TV without their parents present.

How does Ellerbee view the typical scenario of the harried mother above?

"Mom's taking a beating here. Where's Dad?" Ellerbee asks.Perhaps at work,
or living separately from Mom, or absent altogether.

"Right. Most Moms and Dads are working as hard as they can because we
live in a society where one income just doesn't cut it anymore,"

NBC News correspondent Maria Shriver, the mother of four--Katherine,
13, Christina, 12, Patrick, 10, and Christopher, 6--agrees with Ellerbee: "But
Moms
aren't using the TV as a babysitter because they're out getting manicures!"
says the 48-year-old anchor.

"Those mothers are struggling to make ends meet and they do it because
they need help. I don't think kids would be watching [as much TV] if their
parents were home organizing a touch football game.

"When I need the TV as a babysitter," says Shriver, who leaves detailed TV-
viewing instructions behind when traveling, "I put on a safe video. I don't mind
that my kids have watched "Pretty Woman" or "My Best Friend's Wedding"
3,000 times. I'd be more fearful if they watched an hour of local news.That
would scare them. They might feel: 'Oh, my God, is somebody going to come
in and shoot me in my bedroom?'"

In a move to supervise her own children more closely since her husband,
Arnold Schwarzenegger, became Governor, Shriver
scaled back her workload as Contributing Anchor to Dateline NBC and set up
her office at home: "You can never be vigilant enough with your kids," she
says, "because watching violence on TV clearly has a huge impact on
children--whether it's TV news, movies, or cartoons."